This was the thought-provoking question posed at a conference I went to yesterday held by Green Mondays to discuss how companies could make their businesses more sustainable.

Kodak, a household name in film photography for over hundred years, is in financial difficulty as a result of its failure to adapt to the digital age. In contrast, Skype launched in 2003 as a pioneer internet-based telephone communications company and was recently acquired by Microsoft for $8.5bn.

Companies need to adapt to a world of rising commodity prices driven by climate change and resource depletion. After falling by 1.2% per year during the past century, commodity prices have tripled since 2002. (more…)