Comments on: Let’s have more green advertisements like this one

By: RajEnder

RajEnder — Tue, 10 Jul 2012 19:05:18 +0000

We are not in a stage where we can depend too heavily on electric cars and bikes. Specially when you know the level of Know-How we have about batteries, recharging points, time consumed in every recharge, the range per charge ………etc.

I think for next seven to ten years these electric quite babes are only going to belong the absolute elite class. In addition to this certain countries ( like mine) will have to upgrade the infrastructure big times before they decide go electric way.

Till then we have to adapt our hearing devices to internal combustion engine music.

By: A.D Higgin

A.D Higgin — Tue, 24 Jan 2012 16:50:40 +0000

In my humble opinion the ZE range will be perfect for the daily commute, shopping and picking the kids up from school. Leaving the family saloon car on the drive, for the occasional motorway journey.

I’m sure most people are aware that electricity is mostly fossil fuel derived, but “plug and play” vehicles are much less oil dependant than the conventional internal combustion engine.

The fuel mix of UK grid electricity will have an ever increasing percentage of renewable derived energy in the forthcoming years, as long as the HS2 & wind farm nimby’s don’t put the clocks back to Victorian times that is.

Also, electric cars don’t support the huge market in oil, air and petrol filters, lubricating oils, spark plugs, grease and all those other consumables that are essential to the running of an internal combustion engine.

I’m going to buy a ZOE, but I dread to think how long the waiting list will be.

By: Jo Guy

Jo Guy — Thu, 05 Jan 2012 14:26:23 +0000

Whilst it’s good to see adverts for electric cars, I think there is a bit of Greenwash going on here. The electricity to power this electric car will come from a fossil fuel source in considerable part, so to suggest that there is no exhaust pipe emitting a pollution load is a bit strong. Even my partner with a non-environmental background picked this ‘reality distortion’ up on the first view, so shoukld we really applaud Renault’s advert for this Greenwash?

By: Harold Forbes

Harold Forbes — Wed, 04 Jan 2012 17:44:05 +0000

Normalising a low carbon way of life is all about shifting our shared imagination of what a ‘normal’ life should look like.

Much as we may hate to admit it, advertising is a powerful driver of our perceptions and in the absence of major climatic disasters in every territory to drive perception change, this is as good a force as any to tempt it.

Well done, Renault.